DIRECTOR

JAMES SWEENEY

As one of the founding directors at Radius, James leads on large-scale projects and is responsible for driving development across the business. He oversees day-to-day operations while shaping strategic growth, ensuring client liaison and business development are delivered to the highest possible standard.


Over the past 11 years, James has fulfilled numerous senior roles on major events across the UK and internationally. Most notably, he has held a senior role on London New Year’s Eve, alongside positions on events including the Dublin Marathon, COP29, the UEFA Champions League Festival, multiple Marathons, major music concerts, and leading UK festivals such as Glastonbury, Leeds, Latitude, and Wireless.

James began his events career in the sports and production sector while completing a degree in Event Management. He holds a Level 5 qualification in Crowd Safety and Risk Analysis, alongside additional Safety and Spectator Safety certifications.

James brings extensive and varied experience across crowd management planning and delivery, event security and safety consultancy, and coordinated operational delivery. He has particular expertise in greenfield sites, mass participation events, and large-scale, one-off projects. He also oversees Radius’s input within Event Control Rooms, operating as part of both Silver and Bronze command structures.